2. Getting involved
3. Standards Committees
4. NAGUS

DIN Standards Committee Principles of Environmental Protection

CEN/WS High carbon advertising
Framework for the identification of advertising for high-carbon products and services

The objective of this Workshop is to develop a CEN Workshop Agreement (CWA) that will identify a standardized, science-based approach for defining high-carbon goods and services in the context of advertising and commercial communications. At present, there is no harmonized definition or methodological framework for identifying high-carbon goods and services for advertising purposes. This lack of alignment creates inconsistency and uncertainty for organizations seeking to align advertising estates, sponsorships, and commercial partnerships with sustainability objectives, net-zero commitments, and other climate or health-related policies. The absence of a shared framework represents a barrier to coherent climate action, public procurement practices, and commercial governance across jurisdictions. The Workshop aims to address this gap by providing clear, transparent, and evidence-based criteria and processes that can be applied across diverse advertising contexts. The CWA is intended to support consistent decision-making while remaining adaptable to local or institutional policy priorities. The CWA will complement existing sustainability management frameworks, including possible relevant ISO standards, established industry practices relating to permitted and prohibited advertising content, and applicable national and international legislation. It is intended as a practical tool for organizations that own, manage, or control advertising estates, while also recognizing its broader impacts on advertisers, the advertising value chain, and citizens and consumers.

National mirror committee of CEN/WS High carbon advertising