NA 159

DIN Standards Committee Services

Standards [CURRENT]

DIN ISO 10668
Brand valuation - Requirements for monetary brand valuation (ISO 10668:2010)

Title (German)

Markenbewertung - Anforderungen an die monetäre Markenbewertung (ISO 10668:2010)


Intangible assets are recognized as highly valued properties. Arguably the most valuable but least understood intangible assets are brands. However, reliable values need to be placed on brands. This International Standard provides a consistent and reliable approach to brand valuation, including financial, behavioural and legal aspects. This International Standard specifies requirements for procedures and methods of monetary brand value measurement. This International Standard specifies the framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Responsible national committee

NA 159-01-03 AA - Brand valuation 

Responsible international committee

ISO/TC 289 - Brand evaluation 

Edition 2011-10
Original language German
Translation English
Price from 65.20 €
Table of contents


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