Deutsches Institut für Normung e. V.

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Innovation Management

Standards serve as a knowledge base and catalyst for innovation.

Standardization has a positive effect on the entire innovation process, from fundamental research to marketing of new products. Norms and standards are a source of knowledge for research and development, for they reflect the current state of technology as a result of the participation of numerous experts in the relevant fields. Standards help researchers in various ways: They lay down terminology in new technological areas, set quality and safety norms at an early stage of development, and introduce the necessary standardized, compatible interfaces.
Norms and standards can also promote the development of new technological fields: Standardized methods of testing and measurement further progress in R&D and facilitate cooperation between funding sources and research institutes.
One of the major criteria for economic success is the translation of innovations into marketable products and services. Standardization plays an important role at the interface between research and marketing. Carrying out standardization at an early phase of development helps establish high tech innovations on the market.

“For us, standards are door-openers in successfully establishing technologies and innovations on the market.”
Karl Dungs, DUNGS Combustion Controls

"In Germany we have one the best rail systems in the world, thanks to our long-standing engineering tradition of working to high standards, which for the last 90 years have had their basis in DIN Standards."
Dr. Hartmut Mehdorn, CEO Deutsche Bahn AG (to 2009)

“We consider it necessary to integrate standardization in the innovation process. Standards help bring innovations to the market, prepare the market for innovations, and support the long-term market success of an innovative product.”
Klaus Kuonath, Corporate Standards Officer, Daimler AG


"Rather than laying down product specifications in the smallest detail in laws and regulations, voluntary standards give manufacturers the freedom to develop new technical solutions on the basis of the current state of technology and thus keep up with truly rapid developments.”
Günter Verheugen, Vice-President, Commissioner for Enterprise and Industry, European Commission


“Ours is the task of translating research into practice. An important element in this is standardization. The work of the standards committees also supplies us with new material for future activities.”
Prof. Dr. Manfred Hennecke, President, German Federal Institute for Materials Research and Testing



Further themes